The present invention is applicable to the field of Internet, and provides an interactive method and apparatus based on a web picture. The method includes: obtaining a web picture including a human image; determining a region where a specific part of the human image in the web picture is located; receiving an interactive instruction in the region where the specific part is located, and generating the interactive information corresponding to the specific part. When receiving the interactive instruction in the region where the specific part is located, generating the interactive information corresponding to the specific part by determining the region where the specific part of the human image in the obtained web picture including the human image is located. The interactive method provided by the embodiment of the present invention is simple to operate, and the interactive manners are various.