A non-limiting information processing apparatus includes a processor, and the processor acquires a touch coordinate from an input device, and when a state is changed from a touch-off to a touch-on, plays an animation or video based on a touch position of the touch-on. Moreover, the processor changes, if detecting a slide when playing the animation or video, a speed of playing the animation or video based on a magnitude of the slide. The processor pauses playing of the animation or video if the touch-off is detected when playing the animation or video.