Techniques to verify a participant's visit to a specific location are described. An embodiment may provide a system that generates a pattern that is unique to the location, and that may further be unique to a date or time, a transaction, or other criteria. Participants may capture the pattern, for example, using a mobile device, and transmit the pattern to a verification system. The verification system may decode, translate, decrypt or otherwise obtain information from the pattern. The information obtained from the pattern may be used to verify that the pattern came from the location. The participant may then receive credit for the visit. Other embodiments are described and claimed.