A system is provided for selecting content for a user of a wearable apparatus based on the user's behavior. In one implementation, the system may include a memory storing executable instructions and at least one processing device. The at least one processing device may be programmed to execute the instructions to analyze a plurality of images captured by a wearable image sensor included in the wearable apparatus to identify one or more of the plurality of images that depict a behavior of the user; determine, based on the analysis, information associated with the one or more images depicting the behavior of the user; and select, based on the information associated with the one or more images depicting the behavior of the user, at least one content item.