A zirconia sintered body is provided having a color tone equivalent to the color tone guides of various natural teeth and having the same aesthetics as a natural front tooth. The present invention provides a colored translucent zirconia sintered body comprising zirconia containing greater than 4.0 mol % and not greater than 6.5 mol % of yttria, less than 0.25 mol % of erbia, less than 2,000 ppm of iron oxide in terms of Fe2O3, less than 0.01 wt. % of cobalt oxide in terms of CoO, and less than 0.1 wt. % of alumina; the zirconia sintered body having a relative density of not less than 99.90%, a total light transmittance of not less than 25% and less than 40% for light having a wavelength of 600 nm at a sample thickness of 1.0 mm, and a strength of not less than 500 MPa.