A vehicle seat provided with a seat cushion and a seat back, wherein the seat back is provided with: a urethane pad in which the surface is covered by a trim cover; and a pressure means in which a laterally extending shaft and a pair of pressing parts in the vertical direction relative to the shaft are formed on the reverse side of the urethane pad toward the side covered by the trim cover, and a configuration is adopted such that the shaft extending in the lateral direction of the pressure means rotates or swings, thereby causing the upper-side pressing part among the upper and lower pair of pressing parts to press the upper side of the urethane pad forward and the lower-side pressing part to press the lower side of the urethane pad forward.