A segmented transparent LCD is disclosed that includes a LC module that is substantially transparent to visible light. The segmented transparent LCD includes an array of spaced apart display segments supported by the LCD module. Each display segment is configured to display a segment of the display image. Each display segment includes a non-specular light-redirecting segment configured to provide localized backlight to the display segment when the ambient light is incident thereon. The segmented transparent LCD allows for a display image to be displayed and viewed while also allowing a viewer to see through one or more transparent regions that separate the display segments. Methods of displaying a display image using the segmented transparent LCD are also disclosed.