Disclosed are an application push method and a server device. A set of target applications to be pushed is acquired, the target applications in the set of target applications to be pushed require a target terminal, to which the target applications are to be pushed, to at least have a target configuration parameter. A device configuration parameter of the target terminal is acquired. It is determined whether the device configuration parameter of the target terminal is matched with the target configuration parameter, and the target applications in the set of target applications to be pushed are pushed to the target terminal is performed if the device configuration parameter of the target terminal is matched with the target configuration parameter, otherwise, the procedure ends.