Multiple workloads from multiple users requesting access to at least one virtualized application are received, wherein each of the workloads is specified with one or more separate globalization characteristics from among multiple globalization characteristics. To dynamically manage workload placement, each of the workloads is dynamically categorized separately for placement in one or more particular virtualized environments from among multiple virtualized environments based on the one or more separate globalization characteristics of each of the workloads, wherein each virtualized environment comprises the at least one virtualized application configured for a separate selection of globalization services from among multiple globalization services for handling a separate selection of the one or more separate globalization characteristics.