Embodiments described herein provide enhanced computer- and network-based methods, techniques, and systems for automatically accessing large bodies of potentially disparate data in a compelling environment without the limitations of access provided by spreadsheet systems and in a uniform manner for all types of data. Example embodiments provide an Automated Data Visualization System (“ADVS”), which enables users to access data typically provided by backend systems of organizations in an environment that automatically presents the data using user interface patterns that align with the data. In an example embodiment, the ADVS comprises one or more functional components/modules including an attribute determination logic/engine, a visualization logic/engine, a resizing logic/engine, and a scaling logic/engine in addition to a user interface. Also, in one example embodiment the visualization utilizes a user interface card metaphor to present information.