A mechanism is provided for automated management of a set of media data using a set of social networking data. The set of social networking data related to a media event is collected. The set of social networking data related to the media event is correlated with the set of media data of the media event. Based on the set of social networking data, a determination is made of an inflection point of the media event. An inflection marker for the inflection point of the media event is then established with respect to the set of media data of the media event.