Fractal maps are used to help with web discovery and navigation. The fractal map is generated during the exploration of the web (or any content repositories). The exploration can start from a particular article. The map can show a fixed number of related articles. Each representation of a related article has two distinct areas: one provides contextual information of the article itself and the second area can include progressively smaller scales that represent user's navigation through the related articles. Color codes can be used to indicate the strength of the relationship between articles, user actions, or ratings.