The illustrative embodiments provide for a computer-implemented method of automatically measuring an emotion or a tone in received electronic text. A selected color scheme chosen for the electronic text is received at a processor, the color scheme is selected to indicate an intended emotion or an intended tone intended for future electronic text that is to be received. Actual electronic text is received at the processor. An estimated emotion or an estimated tone for the actual electronic text is measured by the processor. The estimated emotion or the estimated tone is compared by the processor to the intended emotion or the intended tone. Responsive to a mismatch between the estimated emotion or the estimated tone and the intended emotion or the intended tone, an alert is transmitted by the processor to a display device that indicates the mismatch.