Techniques are provided that generated interactive and dynamic multimedia objects (MMOs) with HIP capabilities which may be used in online advertising, brand engagement, online promotions, surveys, security, and user-defined security. Techniques combining interactive multimedia objects with HIP capabilities assist advertisers and websites by creating an effective impression of any multimedia object on a user as well as providing security for a website by providing a more natural user interaction and ease of use while maintaining security. A wide variety of workflows and features by which users engage with such multimedia objects are provided.