A two-dimensional code processing method and an apparatus. The two-dimensional code processing method includes the following steps: obtaining multiple pieces of information of a product; generating a visual multi-eigenvalue image and at least two different two-dimensional codes according to the multiple pieces of information; selecting as a selected two-dimensional code, a two-dimensional code having a highest similarity with the visual multi-eigenvalue image, from the at least two different two-dimensional codes; fusing the selected two-dimensional code and the visual multi-eigenvalue image to generate a visual two-dimensional code.