A system that incorporates teachings of the present disclosure may include, for example, a system having a controller to offer for sale an avatar engine that generates a visual representation of an interactive avatar capable of engaging in a verbal communication exchange by way of an audio system of a computing device from which the avatar engine is adapted to operate, receive a purchase request from a communication device, transmit to the communication device a usage policy and a copy of the avatar engine responsive to determining that the purchase request involves a request for a reproduction of at least a portion of the avatar engine, and enable the communication device to access services of the avatar engine responsive to determining that the purchase request involves the request for services of the avatar engine. Other embodiments are disclosed.