Methods are described herein related to enabling users to purchase a product or service by providing a voice request and/or an image. An example method may involve: (a) receiving, by a hybrid response system (“HRS”), a first speech-segment message that comprises a speech segment and is associated with a user-account, (b) the HRS determining that the speech segment indicates a purchase request, (c) the HRS determining a target product/service based on at least the purchase request, (d) the HRS determining a confidence level associated with a purchase of the target product/service, (e) if the confidence level is greater than or equal to a threshold level, then the HRS sending a purchase order, via the associated user-account, for the target product or service, otherwise, the HRS sending the purchase request and the target product/service to at least one guide computing system to facilitate a response to the purchase request.