An information processing apparatus includes a user information obtaining unit and a high-image-quality area control unit. The user information obtaining unit obtains detected user information on a user, the user information excluding gaze information. The high-image-quality area control unit determines a high-image-quality area on the basis of the user information, a quality of an image displayed in the high-image-quality area being higher than a quality of an image displayed in an area other than the high-image-quality area in an entire area of a display viewed by the user.