Methods and devices for rendering graphics in a computer system include a graphical processing unit (GPU) with a flexible, dynamic, application-directed mechanism for varying the rate at which fragment shading is performed for rendering an image to a display. In particular, the described aspects include determining, at a rasterization stage, map coordinates based on coarse scan converting a primitive of an object, the map coordinates indicating a location on a sampling rate parameter (SRP) map of a fragment within the primitive of the object, and identifying a lookup value for the fragment within the primitive of the object based at least on map coordinates, and calculating a respective fragment variable SRP value for the fragment within the primitive of the object based at least on the lookup value.