In a power transfer system, a power transmitting apparatus includes: power transmission means for wirelessly transmitting power to a power receiving apparatus disposed within a predetermined power transmission range; transmission means for transmitting a power transmitting apparatus identifier unique to the power transmitting apparatus using a power transmission pulse performed by the power transmission means; and power transmitting apparatus communication means for communicating wirelessly with the power receiving apparatus, and a power receiving apparatus includes: power receiving means for receiving power wirelessly from the power transmitting apparatus; extracting means for extracting the power transmitting apparatus identifier from the power transmission pulse received by the power receiving means; and power receiving apparatus communication means for communicating wirelessly with a power transmitting apparatus that transmits a communication packet containing the power transmitting apparatus identifier extracted by the extracting means.