This application provides a service implementation method and apparatus. The method may include: returning, when an object creation request from an object provider is received, a response message to the object provider according to an application scenario corresponding to the object creation request, the response message including at least one flow template matching the application scenario; selecting, according to a selection instruction sent by the object provider, a flow template for a target object corresponding to the object creation request; and implementing, when an interaction request for the target object is received from a data provider, an interactive operation between the object provider and the data provider according to the selected flow template. By means of the technical solutions of this application, configuration and template customization can be performed on a service flow, and a more flexible interactive operation can be implemented.