Systems and methods are provided herein for use in identifying and/or detecting electronic message containing malicious content. One exemplary method includes receiving multiple electronic tags. Each of the multiple electronic tags corresponds to an electronic message and a use, and the user caused the electronic tag to be associated with the electronic message based on a perception that the electronic message included malicious content. The exemplary method further includes assigning, for each electronic tag, point(s) to the corresponding user when the corresponding electronic message includes malicious content, totaling, for each user, the point(s) assigned during a predefined interval, and identifying one of the user(s) with a highest total point(s), for the defined interval, as a winner, thereby incentivizing users to associate electronic tags with electronic message perceived to include malicious content.