An image forming apparatus includes a display panel, a touch panel on the display panel, a glossiness setting unit, a printing device and a print control unit. The display panel is configured to display a document image as plural divisional areas obtained by dividing the document image by predetermined divisional numbers in primary and secondary scanning directions. The glossiness setting unit is configured to change, in accordance with a user operation to the touch panel, a glossiness setting of the divisional area that includes a position where the user operation was detected by the touch panel. The printing device is configured to fix a toner image corresponding to the document image on a printing paper sheet. The print control unit is configured to cause the printing device to fix the toner image under a fixation condition corresponding to the glossiness settings of the plural divisional areas.