Media, method and system for augmenting media through automotive motion. Embodiments of the invention broadly receive media control inputs from a user consuming media, determine a vehicle behavior corresponding to the media control input and, if it is feasible to do so, actuate one or more vehicle controls to implement a vehicle behavior corresponding to the media control input. For example, if the user navigates their in-game avatar left, the vehicle may implement a corresponding lane change to the left. Embodiments of the invention may also augment the presentation of the media based on the sensed conditions of the vehicle.