Despite the massive advances in digital electronics, telecommunications networks, and electronic devices in the past 20 years our engagement with video content is essentially unchanged to that of the first video recorders as it is merely where we access it and upon what we access it that have changed. It is still a passive experience. Accordingly, it would be beneficial to provide multimedia content that facilitates user engagement and transactions directly through their viewing of the multimedia content in shareable multimedia content elements. Such engagement and transactions may be accessing additional informational content linked to specific elements within the multimedia content or triggering the purchase of an item contained within the multimedia content.Embodiments of the invention may support monetization, analytics, secondary multimedia content, website functionality and micro-websites.