A method includes detecting a first operation, where the first operation is used to trigger sending an object on an application program, and the object includes a video file, an audio file, a picture, or a page that contains a link; in response to the first operation, determining a traffic value for loading the object, and displaying the traffic value in an input box of a to-be-sent screen; detecting a second operation, where the second operation is used to determine to send the object and information that includes at least the traffic value; and in response to the second operation, sending the object and the information that includes at least the traffic value.