A wireless communication device of the present invention has a device information storage part that stores device information identifying another wireless communication device that can establish wireless communication. When transmitting data, the wireless communication device attaches transmission source neighboring device information stored in the device information storage part of the device to the data, and transmits the data to another wireless communication device. When receiving data, the wireless communication device stores transmission source device information identifying another wireless communication device having transmitted the data into the device information storage part of the device. The wireless communication device determines whether to relay and transmit the received data to another wireless communication device on the basis of the result of comparison between the transmission source neighboring device information attached to the received data and receiver neighboring device information stored in the device information storage part of the device.