A lighting control apparatus for producing control signals or cues for controlling operating parameter of one or more controlled lighting devices, including a learning machine configured for performing: a supervised learning phase, wherein, as a function of a first set of audio and/or video files coupled with a first set of control signals, the machine produces mapping rules between the audio and/or video files and the control signals of these first sets; an unsupervised learning phase wherein the machine receives a second set of audio and/or video files and produces, from the second set of audio and/or video files, a second set of control signals as a function of the mapping rules. The learning machine may be configured to carry out a reinforced learning phase with the production of an evaluation ranking of the mapping rules and the possible elimination of mapping rules.