A method for applying a transfer ply of a foil to a substrate, with the steps of: a) applying a radically curable adhesive to at least one subregion of the transfer ply by means of an inkjet printhead; b) pre-curing the adhesive by UV irradiation; c) applying the at least one subregion of the transfer ply provided with adhesive to the substrate; d) fully curing the adhesive by UV irradiation; e) peeling a carrier ply of the foil from the at least one subregion of the transfer ply. An application apparatus and also printing apparatus for implementing such a method.