A venue occupant comfort system, comprises a processor that stores computer executable components stored in memory. A plurality of sensors sense ambient conditions associated with exterior and interior conditions of a venue. A context component infers or determines context of an occupant of the venue. A crowd estimation component infers, based at least in part on mining social networks, size of crowd expected at the venue. A comfort model component implicitly and explicitly trained on occupant comfort related data analyzes information from the plurality of sensors, the crowd estimation component and context component. A comfort controller adjusts environmental conditions of the venue based at least in part on output of the comfort model component. The adjustments to venue environment can optionally be differentiated by zone.