An electronic apparatus, comprises a touch detection unit configured to detect a touch operation performed on an operation surface by an operation body, a determination unit configured to, on an occurrence of a move operation in which the operation body moves while in contact with the operation surface, determine an operating direction of the move operation under a determination condition that varies according to an approach direction of the operation body toward the operation surface and a control unit configured to perform control to execute a function corresponding to the operating direction determined by the determination unit.