A present invention embodiment adjusts application of a set of data quality rules for data within one or more reports. A first report field is selected that receives data from a same source data field as at least one second report field within the one or more reports. An active data quality rule associated with the at least one second report field is identified that is inactive for the first report field. An effectiveness of the identified data quality rule is determined for data quality of the first report field. Application of a set of data quality rules is adjusted for the first report field to include the identified data quality rule in response to the effectiveness satisfying a threshold.