According to one embodiment, a content item is received that was searched and identified based on a first set of one or more keywords determined based on a search query received from a client device over a network. A search is performed in an image store to identify a plurality of images based on the first set of keywords and a second set of one or more keywords associated with the content item. The images are ranked based on a user context obtained at a time when the search query was received. A composite content item is generated by incorporating an image selected from the ranked images with the content item, where the selected image is ranked above a predetermined threshold. The composite content item is transmitted to the client device over the network.