A virtual reality system that includes a printed media member that has at least a first image target, a head mounted device that includes a mobile device securing member, and software that is configured to run on a mobile device that includes a camera that has a camera lens. The software is in communication with a target database (either on a remote server or within the software) that includes information related to the first image target, and wherein the software includes first virtual reality content that is associated with the first image target.