Methods, apparatus, systems and articles of manufacture are disclosed to identify non-traditional asset-bundles for purchasing groups using social media. An example method includes identifying an asset-bundle in a social media message and generating a profile for a user associated with the social media message. The example method also includes identifying a plurality of social media messages posted by cohorts of the user based on the generated profile and classifying the asset-bundle based on occurrences of the asset-bundle in the plurality of social media messages.