Provided is an apparatus including a new and renewable energy FinTech platform module, a new and renewable energy power generator, a new and renewable energy generated power-to-cash change control unit, a cloud computing module, and a smart economic feasibility analysis simulation module and method for encouraging participation of residents in building a new and renewable energy farm through notification of economic feasibility analysis with a new and renewable energy FinTech platform module that can guide the residents in an area where a new and renewable energy power generator is installed to jointly purchase a new and renewable energy power generator that is installed and operated in advance, set unique IDs for the residents having purchased the new and renewable energy power generator, and share the amount of daily produced electricity generated from the new and renewable energy power generator, cash exchange data, and 1:1 revenue dividends.