An augmented reality device computationally processes an image frame against a first augmented reality profile stored in a local database. The first augmented reality profile includes first annotation content associated with a first object and is obtained from a second user device. In response to an object computationally processed from the first image frame satisfying a predetermined threshold of similarity with the first object in the first augmented reality profile, the first annotation content is rendered, on a display of the first user device, relative to the first object according to rendering instructions for the first annotation content.