An image processing apparatus includes: a first acquiring unit configured to acquire shape information indicating a shape of a surface of an object, and reflection characteristic information indicating a reflection characteristic of the object; a second acquiring unit configured to acquire viewpoint information about a viewpoint of viewing the object, and light source information about a light source applying light to the object; an emphasizing unit configured to emphasize a light reflection intensity of the object so as to increase a degree of emphasis as a degree of flatness of the shape increases in image data representing the object, based on the reflection characteristic information, the viewpoint information, the light source information, and the shape information; and an output unit configured to output the image data representing the object having the light reflection intensity is emphasized by the emphasizing unit.