In an example embodiment, a method, system, and program storage device for binding an industrial application to a plurality of services in an Industrial Internet of Things (IIoT) is provided. For each of a plurality of tenants, a service template corresponding to a group in which the corresponding tenant belongs is retrieved and an instance of the industrial application is instantiated for the corresponding tenant. Then, at runtime of an instance of the industrial application, a number of actions are taken. A request by the instance of the industrial application for a service identified by a first service name is detected. Then a credential for the service name is retrieved, with the credential identifying a location where an instance of the service identified by the first service name resides. The service identified by the first service name is then dynamically called using the location.