A technology is described for embedding hypermedia resources in data interchange format documents. An example method may include receiving an API (Application Program Interface) request for a hypermedia resource at an API server. The API request may be associated with an API request pattern, where the API request pattern includes API requests for hypermedia resources. A data interchange format document may be generated to include the hypermedia resource requested and at least one of the hypermedia resources associated with the API request pattern may be embedded in the data interchange format document. The data interchange format document may be provided in response to the API request.