Techniques are disclosed for developing quantization matrices for use in video coding. According to these techniques a first quantization matrix may be derived from a second quantization matrix by scaling quantization values of the second quantization matrix by scaling parameters. The scaling parameters may increase according to distance between each matrix position and a matrix origin, they may be derived from characteristics of a video sequence to be coded, or both. The first quantization matrix may be communicated to a decoder. Thereafter, a video sequence may be coded predictively. As part of the coding, pixel data of the video sequence may be transformed to a plurality of frequency domain coefficients, and the frequency domain coefficients may be quantized according to the first quantization matrix.