Watch band comprising lower and upper half band portions connected at a fold portion to surround a watch lug at the fold portion, each comprising a drilled hole for the passage of a double rivet comprising lower and upper bodies, either inserted one inside the other or each inserted into a common tube, the band including, at each double rivet, a snap means for ensuring a reversible axial stop for the lower body with respect to the upper body, comprising either a holding plate aligning lower and upper grooves of the lower and upper bodies, or two lower and upper clip lips of the common tube each clip fitted onto a complementary lower or upper lip of the lower or upper body.