A non-limiting example game apparatus includes a first LCD and a second LCD, a touch panel is provided on the second LCD. A pre-hitting operation screen is displayed on the second LCD, and a mark for designating a target landing point is displayed in this screen. A player designates a desired target landing point by moving the mark by a touch operation. A target shot power value for causing a ball to arrive the designated target landing point is calculated with using parameters set for a club that is currently selected. However, when the designated target landing point exceeds a position that the ball is hit using the club under selection with a maximum power value, the mark is moved to the position concerned and the maximum power value is set as a target shot power value.