A toy packaging and display device such as for use with a toy or a prize is provided. The device generally comprises a base unit, an internal display sleeve, and an external packaging, wherein the toy or prize is housed in a chamber or cavity formed between the internal display case and the base unit and wherein the internal display case is housed at least partially within the external packaging. The external layer of the toy packaging and display device will preferably resemble a can such as a soda can.