A bright pigment according to the present invention includes: a glass flake; a titanium oxide layer formed over the glass flake; and fine gold particles deposited on the titanium oxide layer or placed between the glass flake and the titanium oxide layer. The titanium oxide layer has a thickness of 150 nm or more, and a reflected color of the bright pigment is a blue to green color represented by a C* value of 15 or more and a h value of 150 to 300 in a L*C*h color system.