The invention relates to a computer implemented system that automates software ATM deployment and configuration. The innovative system initiates a software build process for one or more remote ATM devices; receives, from a remote ATM device, a self-identification request to retrieve configuration data specific to the requesting remote ATM device; accesses, at the datacenter, the configuration data for the remote ATM device from the standardized repository; transmits the configuration data; compares the self-identification request from the remote ATM device with the configuration data from the standardized repository; and remotely executes the software build process on the remote ATM device.