A two-dimensional code initialization method includes: receiving information about any two-dimensional code, and determining, according to a preset correspondence between a name of a goods batch and information about the two-dimensional code, a name of a goods batch corresponding to the information about the two-dimensional code; determining, according to the name of the goods batch corresponding to the information about the two-dimensional code, information about a plurality of two-dimensional codes corresponding to the name of the goods batch; and associating the information about the plurality of two-dimensional codes with a URL in which goods information is written and that corresponds to the name of the goods batch corresponding to the information about the two-dimensional code.