The systems and methods may transmit a plurality of locationing pulse requests from a mobile device in a vehicle to an audio system of the vehicle during a period of operation of the vehicle. The audio system may have an array of speakers disposed inside the vehicle, and the locationing pulse requests may include a request to emit a locationing pulse from the array of speakers. The systems and methods may further receive the locationing pulse at a microphone of the mobile device, and generate or update a vehicle usage profile based upon the receiving operation. The vehicle usage profile may include occupancy data of one or more seats inside the vehicle. The systems and methods may further transmit a recommendation to a person associated with the mobile device. The recommendation may be based upon the vehicle usage profile, and may relate to vehicle operation or insurance.