Methods and systems may provide for detecting a manual addition of first content to an interactive display and defining a content boundary around the first content. Additionally, a first automatic rescaling of the first content within the content boundary may be conducted in response to one or more of a manual modification of the first content or a trigger related to a characteristic of the first content. In one example, a manual reposition request is detected with respect to the first content, the first content is moved to a new position on the interactive display based on the reposition request, and a second automatic rescaling of the first content is conducted based on a state of second content that is adjacent to the new position.