Aspects of the subject disclosure may include, for example, determining a common interests associated with a group of users according to activity information obtained for the group of users, providing a first media service during the consuming of the media content to first equipment of a remainder of the group of users where the first media service is selected according to a first common interest, and providing one of the first media service or a second media service during the consuming of the media content to second equipment of a subset of the group of users according to a conflict resolution, where the second media service is selected according to the second common interest, and where the conflict resolution is based on determining a stronger interest, between the first and second common interests, that is associated with each member of the subset of the group of users. Other embodiments are disclosed.